We supply equipment and services to the Energy Sector, offering a wide range of national and international products to serve diverse customers (including the Government of India).

Providing our customers with superior service is key and is exemplified by our long-term business relationships with leading Indian customers, including Bharat Heavy Electricals Limited, NTPC Limited, ONGC Limited, The Reliance Group and Sun Oil & Natural Gas Limited.

Established as a dominant player in the sale of critical equipment on behalf of leading companies of the world, we pride ourselves on our hands-on approach, practical experience in managing a variety of commercial roles, as well as our business-specific knowledge, including being able to assist customers in developing specifications for tenders. This winning combination gives us an edge in soliciting and developing business for our principals.

The Sara Philosophy

Our growth is based on a philosophy of “value-added partnerships”. Today, Sara has over ten close partnerships with world-renowned manufacturers and service providers – and the list is growing. More importantly, we work actively to enhance the variety of our offerings; we see this as the driving force of our corporate mission towards becoming the prime, full-solution, provider of quality equipment and services to the Energy and Power Sectors in India.

Sara – Our Areas of Strength

a) A dynamic, resilient and committed team of professionals with techno-commercial expertise in matching customer requirements with the offerings of our principals. Our team includes both Marketing and Commercial Professionals with expertise and experience in the identification of opportunities, a strong service-orientation and, most importantly, commitment.

b) Our branch network spans the leading cities of India: Mumbai, Delhi, Hyderabad and Hardwar spanning practically all geographical areas of commercial interest in the Indian sub-continent.

c) We have worked diligently over one decade to develop a network of relationships, based on sound business practices and ongoing interaction both with customers as well as with equipment providers. This gives us direct access to the Departments and Agencies of both Government and Private Sector customers, thereby enabling QRT (Quick Response Time).

d) Our associations / investments in support companies (logistics, travel and hospitality sector) enable us to provide prompt and effective logistical support to our Principals and Customers.

Repair and Upgradation

We have refurbished equipment sold by the erstwhile Soviet Union and continue to undertake subsequent and ongoing maintenance to the satisfaction of our clients.

In our experience, revamping and refurbishing equipment is a complex process, tougher in many ways than selling new equipment. It requires an understanding of customer expectations as well as technical know-how and is thus a challenge as well as an opportunity. There is often, underutilized potential that can therefore provide opportunities for creating superior performance for the customer and a business opportunity for our principals.